LG LAUNDRY INNOVATION

OPPORTUNITY
LG asked us to investigate the “premium seeker” customer segment in the US and recommend new market space opportunities for their brand.

DISCOVERY
We executed qualitative research through in-home one on one interviews, observational research and on-line research. We discovered key insights, rituals, customer needs and wants. Our research also revealed diverse home architecture/work space challenges and unique customer multi-tasking trends.

The laundry space is used for multiple activities and current appliances and products fall short meeting customer needs.

SOLUTION
By mapping the customer laundry journey in pre-laundry, laundry and post laundry segments, we developed 20 innovative short-term and long-term product concepts for evaluation and consideration for commercialization.

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StudioMoya is an industrial design and creative firm in southern Connecticut delivering strategic design and marketing solutions for start-up businesses and established brands. Every touch point of your brand matters and should engage your customer. We can differentiate your brand through industrial design, product innovation, packaging and web design.